Google search engine optimization cost12/7/2023 ![]() The rest are unpaid results that the search engines believe are relevant to the phrase entered into the search box. ![]() When a search engine returns results some of them are paid advertisements. That means, when someone searches using a word or phrase related to your business, like, say, heirloom tomatoes, you’re more likely to appear in their results. SEO helps search engines understand better what you have to offer. Let’s say you own a small farm and want to expand by selling your produce online. That means there are millions of opportunities for businesses to appear in front of potential customers. ![]() Because when search engines understand your content, it will be shown to many more potential customers.Įvery day, millions of people search online, for everything from airline tickets to zoos. In this video we’ll explain what SEO is, how search engines understand your website, and what they value most. Welcome to our introduction to search engine optimisation, also known as SEO.
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